When I think about life insurance, the three words that come to mind are: Misunderstood, Mis-sold, Mismanaged Life insurance is one of the most misunderstood financial products by consumers. Life insurance is one of the most mis-sold financial products by insurance agents. Life insurance is one of the most mismanaged asset by wealth managers & financial advisors. The combination of these three M’s ultimately gives a very valuable product a tarnished reputation causing many to underestimate the importance of life insurance in a holistic financial plan.